Privacy Policy

At Leading Edge, we value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website (www.leadingedge.com.bd), place an order, or communicate with us through any channel.

By using our website or providing your information to us, you consent to the practices described below.

1. Information We Collect

We collect personal and non-personal information to process your orders efficiently and enhance your shopping experience.

1.1. Personal Information

When you place an order, register on our website, or contact us, we may collect:

• Full Name
• Phone Number
• Email Address
• Billing & Shipping Address
• Payment Information (processed securely via SSLCommerz)
• Purchase & Order Details

1.2. Non-Personal Information

We also gather data automatically when you browse our site, including:

• Browser type and version
• Device type and operating system
• IP address and location (approximate)
• Pages visited, time spent, and referral links

This data helps us analyze website performance and improve our services.

2. How We Use Your Information

Your information is used solely to provide, improve, and personalize your experience with Leading Edge.

We use your data for:

• Processing and delivering your orders
• Providing customer service and support
• Sending order confirmations, invoices, and tracking updates
• Processing payments securely through authorized gateways (e.g., SSLCommerz)
• Notifying you about promotions, special offers, or new arrivals (only if you opt in)
• Improving website functionality, product selection, and customer experience
• Detecting and preventing fraudulent or unauthorized transactions

3. Data Protection & Security

We take strong precautions to protect your personal data from unauthorized access, alteration, or disclosure.

Our website uses:

• SSL (Secure Socket Layer) encryption for all transactions
• Secure payment gateways (SSLCommerz, bKash, Nagad, etc.)
• Firewalls and anti-malware systems to prevent data breaches
• Restricted internal access — only authorized staff handle your data for necessary purposes

However, while we follow industry-standard measures, no digital platform can guarantee 100% security. By using our website, you acknowledge that some risk may exist in online transmissions.

4. Cookies & Tracking Technologies

Our website uses cookies — small files stored on your device — to improve user experience and website performance.

Cookies help us:

• Remember your preferences (e.g., language, cart items)
• Analyze traffic and website usage
• Offer personalized recommendations

You can disable cookies in your browser settings, but doing so may limit some website functionality.

5. Sharing of Information

We respect your privacy – your personal data is never sold, rented, or traded.

We may share limited information with:

• Delivery Partners: To ensure accurate and timely delivery of your orders.
• Payment Gateways (SSLCommerz): To process secure online payments.
• Service Providers: For website maintenance, analytics, or customer communication, all bound by confidentiality agreements.
• Legal Authorities: If required by law or to protect our rights, customers, or property.

All third parties are required to maintain the same level of security and confidentiality as Leading Edge.

6. Marketing & Communication

We may send you promotional emails, WhatsApp messages, or SMS updates regarding:

• New product launches
• Seasonal sales and campaigns
• Special discounts or store announcements

You can unsubscribe or opt out of promotional messages anytime by clicking the “Unsubscribe” link in emails or contacting our support team directly.

7. Data Retention

We retain your personal information only as long as necessary to:

• Fulfill your order and provide services
• Comply with legal or tax obligations
• Resolve disputes and enforce agreements

After this period, your data is securely deleted or anonymized for statistical analysis.

8. Customer Rights

As a customer, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or outdated information
• Request deletion of your personal data (where legally applicable)
• Withdraw consent for marketing communications at any time

To exercise these rights, please email us at info@leadingedge.com.bd or call +01759-993888.

9. Third-Party Links

Our website may contain links to third-party sites (e.g., brand partners, courier tracking pages, or payment gateways).
We are not responsible for their privacy practices or content. We encourage you to review their respective privacy policies before providing any information.

10. Children’s Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13 years of age.
If we discover such data has been provided, it will be deleted immediately.

11. Policy Updates

We may update this Privacy Policy periodically to reflect operational or legal changes.
The revised version will be posted on our website with the updated date at the top. Continued use of our site after changes implies acceptance of the updated terms.

12. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or how your data is handled, please contact us:

Leading Edge
📍 H 78/1, Amtoli, Chairman Bari Road, Dhaka.
📞 +01759-993888
✉️ info@leadingedge.com.bd
🌐 www.leadingedge.com.bd